About Potyczki
Potyczki is an activity bar on Sopot’s Monciak, combining socialising over drinks with games and friendly competition.
I translated this character into an identity full of colour, humour, and illustrations. The logo, inspired by tic-tac-toe and a pair of characters participating in bar games, creates a common theme for the brand’s communication and the venue’s space.
My role
I was responsible for creating a coherent visual system and developing it in printed materials, digital projects, and decor elements.
Creation of visual identity and logo
Design of a set of icons and character illustrations
Design of the website and application
Design of a five-metre mural and illustrations for the venue's interior
Designs for mugs, A-frames, and gadgets
Animations for screens outside the venue
I combined branding, illustration, interface design, and animation. I aimed to capture the relaxed atmosphere of Potyczki and its connection to Sopot, while allowing for the adaptability of the identity to future locations. As part of the project, I designed the logo, a set of icons, character illustrations, the website, and applications, including the interface for managing the beer wall. I also prepared designs for mugs, A-frames, and gadgets, as well as animations for screens outside the venue. I expanded the identity in the bar space through wall illustrations and the design of a five-metre mural.
Effects and Conclusions
A complete identity was created that connects Potyczki’s digital presence with the experience of visiting the bar.
Consistent universal visual identity
Website
Beerwall management application
The same colours, themes, and characters appear on the phone screen, mug, and walls of the venue, giving the brand a consistent character. The system also serves as a foundation for creating further materials and developing the brand in new locations.
